Learn how to build a LinkedIn profile that gets attention from recruiters, clients, and decision-makers.
Why Your LinkedIn Profile Matters More Than Ever
- Most of recruiters use LinkedIn to find candidates
- Most of professionals look at your profile before accepting a meeting or offer
- A complete profile gets a boost in profile views
Your profile is your first impression. If it’s not optimized, you’re invisible.
Step-by-Step: Build a LinkedIn profile that stands out
1. Choose the Right Profile Picture
- Use a high-quality headshot with a clean background
- Dress the way you would in a job interview
- Smile: people trust smiling faces
📌 Profiles with a professional photo get 14x more views
2. Write a Headline That Grabs Attention
Your headline should be more than just your job title. Think of it as a mini pitch.
Bad: Marketing Specialist
Better: Helping B2B brands generate leads through data-driven marketing | HubSpot Certified
💡 Use keywords that recruiters and clients might search (e.g., “UX Designer”, “Project Manager”, “SaaS Copywriter”).
3. Craft a Compelling Summary (About Section)
This is your personal story in 3–4 short paragraphs:
- Start with who you help and how
- Share 1–2 achievements or key experiences
- Add a call to action (ex: “Open to freelance projects in the UX space”)
Write in the first person for authenticity.
4. Customize Your LinkedIn URL
Instead of something like:
linkedin.com/in/john-doe-3839y8383
Make it:
linkedin.com/in/johndoe
Go to “Edit public profile & URL” on the right side of your LinkedIn page.
5. Add Relevant Experience and Skills
- List your top 3–5 jobs/projects with bullet points (focus on results)
- Include media: PDFs, portfolios, presentations
- Add 15+ relevant skills to boost your visibility in searches
6. Use a Banner That Reflects Your Brand
A custom LinkedIn banner adds instant credibility. Ideas:
- A quote that defines your work
- Your personal logo or company logo
- A clean image related to your industry
Tip: Banner size is 1584 x 396 pixels.
Bonus Tips
- Activate Creator Mode to gain visibility
- Add featured content (posts, media, links)
- Collect recommendations from colleagues and clients
Final Thoughts
You don’t need to be a personal branding expert to shine on LinkedIn. You just need the right structure, a clear story, and a few smart tweaks.
💬 Questions? Leave a comment below or share this with a friend who’s building their LinkedIn presence!